Building Your Online Presence
You've reached out to existing contact lists with your Self-Care Campaign and Gift Certificate Campaign, and are charting your progress. Now it's time to build your online presence to make sure others who are looking for you are actually able to find you!
So much research has been done on this topic, so we'll hone in on 3 key points that you can achieve over the course of this ramp up, and enhance over the coming year.
1. Website 2. Search Engine Optimization 3. Social Media |
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To get started though, here are a few interesting facts...
Did you know that 40% of Canadian small businesses do not have a website? Take a look at how that comes across to consumers, according to the Canadian Internet Registration Authority (CIRA) Internet tracking study/Strategic Counsel:
Did you know that 40% of Canadian small businesses do not have a website? Take a look at how that comes across to consumers, according to the Canadian Internet Registration Authority (CIRA) Internet tracking study/Strategic Counsel:
We can also consider how much people use the web to compare prices before making a purchase:
Intrigued?
Let's see what you can do about increasing your online presence quickly,
using your website, SEO, and social media.
Let's see what you can do about increasing your online presence quickly,
using your website, SEO, and social media.
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Website
1. Top Builders: While I've really enjoyed Weebly.com for my website creations, there are a number of platforms out there that I've heard folks rave about. So here's a list of the top 10 free website creation platforms designed to empower non-technical folks to create stunning sites 2. Research Studies:
The Canadian Internet Registration Authority has partnered with the Strategic Counsel to deliver the annual CIRA tracking research. This study is an annual survey examining Canadian attitudes towards the .CA domain, customer satisfaction with .CA services, the domain industry generally and the Internet in Canada. |
Search Engine Optimization
Here are a couple of resources to help you understand SEO and how it works:
Here are a couple of resources to help you understand SEO and how it works:
Social Media
Social media is a great tool for building your online presence. It offers an inexpensive platform, a broad reach, and you can get information out there about yourself quickly and easily. But where to start?
The key is to understanding how you are different from other healing arts practitioners that practice the same modality. Take a look at your specific training, and meditate on the special things you bring to the table to solve customer problems / why your services are important to your potential clients.
Once you have this clarity, you will choose which types of social media are best suited to your purpose. For a great blog on the pros and cons of each platform, visit: http://blog.wishpond.com/post/72672192941/social-media-marketing-which-platform-is-right-for
Do you have a clearer idea of which platforms resonate for your unique offering?
Proceed by updating your bio, website, and facebook page, and make sure other aspects of social media reflect these core aspects of who you are and what you offer, through imagery, quotes, art, music, videos, articles, shares, etc.
Social media is a great tool for building your online presence. It offers an inexpensive platform, a broad reach, and you can get information out there about yourself quickly and easily. But where to start?
The key is to understanding how you are different from other healing arts practitioners that practice the same modality. Take a look at your specific training, and meditate on the special things you bring to the table to solve customer problems / why your services are important to your potential clients.
Once you have this clarity, you will choose which types of social media are best suited to your purpose. For a great blog on the pros and cons of each platform, visit: http://blog.wishpond.com/post/72672192941/social-media-marketing-which-platform-is-right-for
Do you have a clearer idea of which platforms resonate for your unique offering?
Proceed by updating your bio, website, and facebook page, and make sure other aspects of social media reflect these core aspects of who you are and what you offer, through imagery, quotes, art, music, videos, articles, shares, etc.
More Resources to Help You Get There: