Website Development Service

With 20 years of experience mobilizing communities, and over 10 years of experience developing marketing materials & websites for community-oriented organizations / initiatives, Melanie Ollenberg brings a style of website design that integrates the following key components:
  • community consultation
  • easy-to-use, inexpensive platforms that allow organizations to maintain their own websites post-launch,
  • user-friendliness
  • professionalism
  • branding consistency
  • sustainability
The Design Process
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Melanie Ollenberg
With Melanie, website design process is much more than just a website. It is a consultative creation that clarifies vision, hones key messages, aligns with the organization's strategic planning, and equips the organization to pick up the reigns to maintain the website post-launch. Melanie can also support the organization during this important learning curve.

The 5-week design process incorporates the creation and integration of the following elements, so that they are consistent with the website's branding and woven seamlessly into the website itself:
  • online calendars
  • newsletters (consistent with anti-spam legislation)
  • receiving payment / donations
  • social media links
  • consistent branding on facebook etc.
  • slideshows / galleries
  • search engine optimization
  • website statistics for use / views / clicks
  • forms / surveys
  • blogs
  • mobile and desktop friendly views
  • and more, based on client need
Samples of Key Elements

Online Calendars

All of these calendars use google calendars - a free resource, which allows for real-time calendars to be embedded right into the website.
Reporting and Statistics
Your website stats are calculated in real-time so you can keep a close eye on your data and traffic patterns.  Easily track how many people visited your website, which pages they visited, what search terms they used to find your site, and which websites referred traffic to your site.
Social Media Links
Social media icons and other "calls to action" can be created in a way that is consistent with the organization's branding, and easy-to-find for the end user.
Secure Online Purchasing
Fully integrated shopping cart and a secure checkout experience directly from your eCommerce website. Whether using applications such as WildApricot, MindBody, CanadaHelps, FundMe, or others, secure payment options can be embedded. Each organization can automatically add a SSL certificate to their site. SSL ensures that visitors navigate your site over a secure 128-bit encrypted connection. When using eCommerce this feature enables customers to checkout directly on your domain. All sites are also protected by a DDoS mitigation service for advanced cyber attack protection.
Search Engine Optimization
Sites feature a sitemap, SEO-friendly HTML formatting, meta descriptions, responsive design and much more. More advanced search engine optimization settings are available as well, such as alt tags on images and page-specific descriptions. All this to help you get your website highly ranked in search results.