Building Trust

In the fields of health, wellness, and spiritual guidance, building trust with others is a top priority - that is, building a client's confidence in your character, ability, and strength.
According to Robert Chen of "Embrace Possibility", there are a number of key benefits to building trust:

You become influential – people will seek you out for advice and follow your recommendations without much persuading.

You get valuable information – your clients will open up to you when they trust you. They’ll give you valuable information and feedback.

You can serve your clients more effectively – with access to insider information (#2), you can get to the root of the problem and really make a difference for your client.

You will get more business – people refer you when they trust you. This leads to high quality leads. Would you refer someone you didn’t trust?

You get less stressed – when your clients trust you, they give you the benefit of the doubt. Whether you’re running late for a meeting or hanging out late with friends, it’s less stressful to know that people will be understanding and forgiving.

You avoid bigger problems – with trust, your clients will communicate with you earlier on and warn you of any issues they are seeing. With enough trust, your clients will go out of their way to protect you.

You have more effective negotiations – research has shown that subjects who thought they were collaborators struck better deals than subjects who thought they were competitors. Surprise, surprise.
Over the course of the Ramp-Up Program, you'll be completing a Build Trust Activity each week.

For some ideas to get you thinking, take a look at this article - 101 ways to Build Trust -

Building Trust Through
Respecting Diversity

In the context of a holiday promotion campaign, one of the ways you can create trust is by being sensitive and aware to diversity in how you present your campaign. To get ready, please take a look at, and reflect on, this article from the Diversity Journal: